When it comes to web design, there are a lot of things you need to consider. You have to decide how your website will look, what kind of content you’re going to put on it, and how people will be able to find it, but there are also plenty of aspects that aren’t as obvious when you first start planning your new website. There are many things other web designers may hide from you, but we here at Zammeth believe transparency is one of the most important aspects of building a strong relationship with our clients which is why we’ve come up with a list of 7 things other web designers won’t tell you, but we will!
1. They hide their web design pricing.
Most web designers don’t have upfront pricing. You probably noticed that when you visit a designer’s website and navigate to their ‘Pricing’ page, you only find a contact form to get in touch with them for a quote. A lot of this has to do with the nature of the work that we do and the variability in projects. Web design is not a one size fits all, so it’s hard to give you an accurate price point without actually knowing what your project entails. For example, if you want a website built from scratch (which generally takes longer), it will cost more than just updating an existing site (which takes less time). Also, it depends on the number of pages involved and their complexity. However, this doesn’t mean you shouldn’t be able to get a good estimate of how much a web designer charges simply by visiting their website which is why Zammeth offers upfront pricing from day one. Visit our pricing page to get a clear idea of the costs associated with your web design project.
2. You can maintain your website yourself.
You can update your website yourself. Most web designers will recommend that you hire them to do updates to your site, but it’s not necessary, you can do a lot of the housekeeping yourself! There are a few ways you can update your website. You can add new content using a CMS (content management system) like WordPress. If you’re not familiar with these systems, there are many online tutorials that explain how they work in detail. The second way is by adding HTML code directly into the file itself—this will require some knowledge of HTML and CSS (Cascading Style Sheets). This method works well if you only need small changes such as changing the text in an image caption or adding new images/videos onto pages without having to change the structure of your website design from scratch every time something new needs added up top. We recommend getting comfortable with both methods because no matter how simple an update might seem at first glance, it never hurts knowing what kind tools are available whenever needed!
3. A good website is more than just looks, it’s about UX
The way in which a website looks is just one piece of the puzzle when it comes to web design. User experience (UX) is much more than just aesthetics—it’s about how easy it is for users to interact with your site and find what they are looking for. The fact that poor UX contributes to 70% of all online business failures shows how crucial UX really is. Given that there are various websites available to online users, UX is an essential strategy for maintaining competitiveness and fostering loyalty.
When designing a website, keep in mind that people won’t want to spend too much time trying to figure out how your site works; they want things simple and intuitive so that they can get what they need as quickly as possible. This means that you’ll have to put some thought into the user-friendliness of your site and whether or not people will be able to find what they’re looking for easily.
Our web designers and developers at Zammeth are professional, in-house UI & UX experts who are continuously honing their abilities and utilising the most recent and greatest technologies to provide our clients with successful websites and eCommerce solutions year after year so you can rest assured that your project is in good hands with Zammeth.
4. The importance of SEO
SEO stands for Search Engine Optimization. SEO is the process of optimizing your website for search engines so that they can find and display it when someone searches for specific keywords. A beautifully designed website will not go very far if no one is visiting it. On top of that, good SEO can help you increase traffic to your website from the search engine results pages (SERPs). This means more business for you!
There are many factors that determine whether or not your site ends up on page one or two in the SERPs, but there are a few things you can do to improve your chances:
- Keywords should appear as often as possible within content (text/images) of each page on your site. Keywords should also be used in alt text whenever possible.
- Conduct keyword research to find the relevant keywords that users will search for to find your website.
- Keep navigation menus simple – don’t overdo them with links unless they’re absolutely necessary! Your user won’t care about all the different pages on the site if they can’t find what they’re looking for quickly and easily.
- Websites that load quickly usually rank higher than slow websites so ensure that your website is optimised to have fast page loading speeds.
5. You have to invest time.
There’s no such thing as a quick fix when it comes to web design. Even the most basic sites take time and effort to build, and there are no shortcuts. You need to invest time in your website—and in the content on it. You have to put some serious thought into what you’re going to say, how you’re going to say it, and why people should care about reading it in the first place (hint: research your target market really well).
6. You don’t need to run to your web designer for everything.
You don’t have to run to your web designer for everything. In fact, if you do some of the upkeep yourself and make sure that the content is fresh, it will save you time and money in the long run. Zammeth will provide you with full access to the WordPress CMS so that you can take care of the general upkeep of your website. We promote our client’s independence, saving them money in the process. We do not believe in keeping our clients totally reliant on us for basic upkeep. With that being said, you are always welcome to contact us for assistance, should the need arise.
7. The work on a website is never finished.
A website is never finished. While you may have a site that works beautifully and does all of the things you want it to, there are always improvements that can be made. Websites need to be kept up-to-date and relevant in order to stay competitive, so continual updates will ensure your visitors feel like they’re getting their money’s worth with each visit. The same goes for security, it’s important to ensure your SSL certificate is installed and up to date so that the personal information (such as credit card details) users may enter into your website is safe and encrypted.
Conclusion
While the web design industry may not be as transparent as it could be, we hope this list of things web designers won’t tell you has given you a better understanding of what it takes to create an amazing website.