Although it may be difficult to imagine, 2022 is almost halfway done. It’s time to start thinking about 2023 and the kinds of trends that will affect web design whether you’re considering creating a new website for your business or simply curious how your present website stacks up against your competitors.
As a top web design business, at Zammeth we consider it our job to keep up with what’s going on in the world of web design and development. Read on to find out more about the UX, UI and web design trends 2023 that our web design company predicts will have a big influence over the next 12 to 18 months.
Accessibility may be both one of the internet’s greatest assets and one of its greatest liabilities. While it is true that everyone with a device with an internet connection may access information online, too frequently the creative design work of web designers sometimes don’t take disabilities or impairments into account.
Even if the colour scheme you’ve chosen is eye-catching and distinctive, does it make it possible for those who are visually impaired to grasp the information on your page? While a landing page with a frantic, quick-paced video and flashing lights could catch visitors’ interest, epileptics may find it to be quite harmful.
One of the most crucial ideas that all designers, developers, and teams that offer the services of designing digital products should follow is inclusive design, which is much more than just a trend. Having a website that is inaccessible to some users will just not be acceptable in 2023.
The way we do the majority of daily tasks—from booking tickets to banking—has been revolutionised by the internet. We now have the entire globe at our disposal. Ironically, localised information is sometimes the most beneficial when we need it.
When it comes to user experience, localisation entails building your website or application with your target audience’s geography, demographics, and cultural standards in mind. Your digital product or website should, at the most basic level, utilise language specific to your target market. Currency should always be localised if you are selling a good or a service. From a design standpoint, make sure the colours you’ve picked don’t have any special cultural importance to your target audience. You should also check to see if the typeface you’ve chosen is accessible in different scripts.
Any website should strive to offer a smooth, engaging user experience. There are several tactics you may use to make this easier. Incorporating microinteractions is one of the easiest and most efficient methods.
Microinteractions, as the name implies, are brief animations that assist website visitors in determining their position within the larger scheme of things and the best course of action. For instance, a ringing bell indication might let visitors know when your customer care agent has replied to one of their recent live chat messages or a small hovering arrow pointing downwards prompting the user to scroll down.
Despite their small size, microinteractions need time and expertise to implement properly. Although your customers might not completely comprehend what constitutes a useful microinteraction, they will undoubtedly be able to tell when an animation is hindering their ability to navigate your website.
Augmented and virtual reality
Many appear to still be a little unsure about whether the Metaverse will actually catch on. It is true that the idea is rather unusual.
However, there’s no denying that virtual and augmented reality are altering users’ expectations. Your website’s visitors will anticipate a unique, custom, and engaging experience. Although you might not have to pay for your place in the Metaverse quite yet, keep a close watch on how your competitors are utilising this cutting-edge technology.
Data is one of the most precious resources for a business. It may be used to customise user experiences, offer services and goods that are specifically suited to your customers’ needs, and verify that you are doing so. This data may also assist prospective clients in making an informed choice on whether they want to do business with you or not.
Although data is important, it usually isn’t particularly appealing unless you make an effort to use interesting images. Using graphs and charts, you can turn data into a narrative that explains the data to your audience and puts the basic facts and statistics into perspective.
There may be a page on your website that offers crucial information right now but is hardly seen by users. Think about how you could use data visualisation techniques and design to greatly improve the appeal of that page.
Working with a knowledgeable team that offers comprehensive digital agency services, like Zammeth, has the benefit of knowing that you have an expert team making sure your website accurately represents the cutting-edge services you provide. Contact Zammeth right away to learn more about the trends that we anticipate will have an influence on the web design and development industry in 2023.